Moroccan men are very image conscious. They can spend hours grooming and dressing themselves. They won't step foot on the street unless their clothes are as clean as possible, ironed and as smart as they can afford.

Shorts, tank tops and flip-flops are considered underwear, beachwear, or something you wear indoors. Showing skin on the street is considered unstylish.
Even in the middle of summer, Moroccan men prefer to wear closed top shoes instead of sandals. Shoes are kept immaculately clean; regularly polished to get rid of the ever-present dust and sand. Many Moroccans won't travel without a tin of shoe polish.

Brand names are very important, even if they are not the real thing. Those who can afford the expensive designer labels will buy them. Those who can't will happily wear imitations. Actually most of the brands you?ll find here are imitations - everything from Adidas to Ikea.

Cultural values impose certain restrictions on what a man can wear. For example, silk is considered too effeminate for a man. So is gold jewelry (unless it's very discreet). Tattoos, earrings and piercings are considered "gay" and only worn by the alternative "punk" generation who are supposedly anti-establishment.

A mans hair should always be short and neat. Long messy or alternatives hairstyles are often sneered at. They are known as "M'shekek" - the logic being, with hair like that you'd never get a proper job.

Beards have become less popular recently, ever since facial hair became the essential accessory for Islamic militants. In Morocco, beards are very much a religious statement. They date back to the prophet Mohamed, whose scholars stress the importance of wearing a beard.

Nowadays, beards are often associated with fundamentalist or extreme religious views; simply wearing one in Morocco can cause suspicion by the police at roadblocks.
Normally, it's just the devout Muslims who grow full beards. Wearing a mustache (another Muslim prerequisite) is no big deal really. Goatee beards are quite popular in Morocco.

Traditional garments like the Kaftans, djellabas and fez hats are now mostly worn by older men. Apart from being considered old fashioned, they also unfortunately have the same associations with religious views as beards have.

You might see younger men wearing them on special occasions like weddings and festivals.